It's obvious the 'makeup' look is digitally created, and altered facial features are clearly out of place. Credit: SCREENSHOT: TIKTOK/WHITNEY HANSONīut when the same filters are applied to non-European features, the previously hyper-realistic effect becomes comical. Videos from white creators praising the filter's effectiveness are peppered with comments from people of color pointing out that the filter is only impressive to white people because it was made for them. Jadeja isn't the only TikTok user who took issue with the filter. 'It's so damaging to those who don't conform to those beauty standards.'

And we just, I guess, don't match up to those standards.' There's other ethnicities and other cultures who have their own form of beauty. 'It's so damaging to those who don't conform to those beauty standards.

'Honestly, my first reaction was like, 'Oh, great, another one of those beauty filters that changes our features to make us cater to the European so-called beauty standards,'' said Himani Jadeja, a TikTok creator whose content focuses on Desi lifestyle and culture. The second was mostly women of color, either disappointed that the popular filter didn't really work on their faces, or protesting the Eurocentric beauty standards that the filter upholds. The first group was mostly white women who were indeed wowed by their own hotness. I returned to scrolling and quickly noticed two types of videos using Glow Look.

Make a face tiktok